Retail strategy
The right doors, in the right order.
Most retail failures are sequencing failures: a national door before regional proof, a broker before there’s anything to represent. Strategy work maps the path from where your brand actually is to the shelf it can actually hold.
What this fixes
- Chasing national doors without regional proof
- Broker relationships that go quiet after month one
- No answer for "what happens after the first PO?"
- Growth plans built on hope instead of velocity data
What you get
- A door-sequencing map: which retailers, in what order, and why
- Broker selection and the questions that vet them
- The 12-month retail plan with go/no-go gates
- A capital plan for surviving your own success
How this works
Shelf Help finds the gaps. The advisor closes them for one price, written up front.
- 01Included
Shelf Help reads your brand
It runs your numbers, product and pitch the way a buyer would, then hands you the gaps in the order they matter. No human needed for this part.
- 02Free
You talk it through with the advisor
Send him what the read found. If he is the wrong person for your gap, he says so in one message instead of booking you for a call.
- 03Fixed, up front
One price on the tag
If he takes the work, the number is written before it starts and it does not move. Priced to the outcome, never to hours.
Typical tags. Yours is written after you talk, sized to the plan’s horizon.
- The diagnosis is the product, not a sales call in disguise.
- The advisor built this tool. The advice it gives is the advice he gives.
- The price is written before the work starts and it never moves.
Send him what the read found.
One text, straight to The's phone. He will tell you plainly whether this is the right work for where your brand is, and say so if it is not.
Credited in full toward your tag. If the advisor does not take the work on, it is refunded.