Terms of use

What you are agreeing to

By using Shelf Help you agree to these terms. If you disagree with any of them, the honest move is to not use the tool. No hard feelings.

The advice is informational

Shelf Help’s output is AI-generated guidance for preparation and education. It is not legal, financial, tax or professional advice, and no advisor-client relationship is created by using it. Retail outcomes depend on factors no tool can see. We make no guarantee that following the advice gets your product onto any shelf.

You are responsible for verifying anything material before acting on it, and for every decision you make about your business.

Your inputs

What you type and attach stays yours. You grant us only what is technically required to operate the tool: transmitting your inputs to the AI model to generate replies. Do not upload anything you lack the rights to share, and keep genuinely sensitive documents (unredacted financials, unsigned NDAs) out of any AI tool, including this one.

Fair use

Shelf Help is free to use for evaluating and preparing your own brand. Do not scrape it, resell its output as your own service, use it to build a competing dataset, or probe it for the briefing material it runs on. We may rate-limit or block abuse.

Working with Jon

Any engagement with Jon Yeazel is a separate agreement between you and him, on terms you set together, starting with a conversation and a written fixed price. These terms cover only the Shelf Help tool.

Liability, plainly

The tool is provided as-is. To the maximum extent the law allows, we are not liable for losses arising from your use of it, including decisions made on AI-generated advice. The tool is free; the trade is that you use your own judgment.