Ecommerce operator retainer
The advisor runs the store. You chase the shelf.
The cruel math of going retail: the wholesale push eats the founder’s time exactly when the DTC side needs it most, and DTC velocity is the proof the wholesale push depends on. The retainer closes that loop: the advisor operates the online business month to month while you take the meetings.
What this fixes
- DTC velocity sliding while you chase wholesale
- A store nobody owns once the founder is on the road
- Promotions, email and site work happening "when there’s time"
- Growth decisions made without an operator in the room
What you get
- Hands-on operation of the ecommerce side, month to month
- A monthly operator’s report: what moved, what’s next
- Promotions, site and email run on a real calendar
- A standing line to the advisor for the decisions in between
How this works
Shelf Help finds the gaps. The advisor closes them for one price, written up front.
- 01Included
Shelf Help reads your brand
It runs your numbers, product and pitch the way a buyer would, then hands you the gaps in the order they matter. No human needed for this part.
- 02Free
You talk it through with the advisor
Send him what the read found. If he is the wrong person for your gap, he says so in one message instead of booking you for a call.
- 03Fixed, up front
One price on the tag
If he takes the work, the number is written before it starts and it does not move. Priced to the outcome, never to hours.
Typical monthly tags, billed month to month with no annual lock-in. Scope is set together.
- The diagnosis is the product, not a sales call in disguise.
- The advisor built this tool. The advice it gives is the advice he gives.
- The price is written before the work starts and it never moves.
Send him what the read found.
One text, straight to The's phone. He will tell you plainly whether this is the right work for where your brand is, and say so if it is not.
Credited in full toward your tag. If the advisor does not take the work on, it is refunded.