Channel map
Every channel decides differently.
Who controls the yes, when the window opens, which rooms are closed to you, and the firms that actually cover your channel. No signup, no email.
The event creates industry density.
The relationship creates consideration.
The broker identifies the right retailer, buyer, calendar and process.
Retail readiness decides whether the opportunity survives review.
Pick your channel
Mainstream grocery
Shelf-stable, refrigerated or frozen food headed for a regional or national supermarket.
5 firms · 5 closed rooms
Natural and organic
Better-for-you food, supplements or household headed for natural grocery.
2 firms · 5 closed rooms
Walmart, Target, Sam’s Club and Costco
A brand with the margin, supply and case economics to survive a national line review.
3 firms · 5 closed rooms
Chain drug and personal care
Personal care, OTC, wellness or beauty headed for CVS, Walgreens or a drug chain.
6 firms · 5 closed rooms
Beauty
Colour, skin, hair or fragrance headed for prestige or mass beauty retail.
5 firms · 5 closed rooms
Convenience retail
Single-serve, impulse or grab-and-go built for a c-store cooler or counter.
2 firms · 5 closed rooms
Specialty food
Higher-price, distinctive food for specialty grocers, gourmet retail and independents.
2 firms · 5 closed rooms
Private label
A manufacturer or formulator selling capability, not a consumer brand.
1 firm · 4 closed rooms
The two national networks
Several regional brokers you will meet separately are members of one of these.
OSMG America
Jill Blanchard · President, National Services
- HS&R
- JOH
- Mancini Rodon
- Schraad Sales & Marketing
- SellEthics
CSN
Shaun O’Brien · President
A board-level network of regional broker principals. Membership rotates, so ask who currently covers your region.
Six questions before you sign a broker
Never pick one on company size, retailer logos, or claimed access.
- 01Which named person owns my account day to day?
- 02Who else do you represent in my category right now?
- 03Have you sat in a line review for my target retailer?
- 04Retainer, commission, or both, and for how long?
- 05What happens after placement: reporting, resets, support?
- 06What does your contract stop me from doing myself?
Named individuals are public leadership, listed as context for who sets category strategy, not as submission targets. Titles verified August 2026; retail roles move often, so confirm before you act. Nothing here implies access, endorsement, or influence.